Preliminary Task: Web Designs and Convention

A convention is a widely recognised way of doing something. They are informal rules that have been adopted over time. A list of conventions forms a set of guidelines that are generally followed, but do not have to be. They can be broken to achieve more artistic flare and create something new and interesting.

Conventions are useful because they reduce the amount of decoding a user has to do. They are able to convey complex meanings in the simplest visual information. This in turn makes the designer of a media text’s (e.g. website) job easier.

People expect them to be used but as they can be broken down a convention does not have to be used all the time but only if it is broken down properly otherwise it wouldn't look good and wouldn't work properly.

Coventions such as layout, sizing, style are found in webdesign

The websites purpose is to attract parents and children to try to promote their school to try and get parents to enrole their children into that school.

The audience of the website will be current students, new pupils considering going to the school and the parents of both. Also another audience for the website would be teachers thinking of getting a job or transferring to the school to see what the school is like.

The website has to communicate that the school it is advertising is a good school worth going to as they have good grades and that the school is an enjoyable working environment.

The personalitywill be somewhere in between formal and informal. This means that the layout will be clear and easy to use using the porper english languageso that it has a relaxed feel and advertises the school in a positive light to both the students and their parents.